Case Study: BlenderBottle achieves up to 6x return on ad spend with Shopify Audiences

BlenderBottle enjoys 600% return on ad spend performance with Shopify Audiences

BlenderBottle, the sports and recreation brand under Trove Brands, was looking for a better way to find new customers as digital advertising became more challenging. To improve prospecting and audience targeting, BlenderBottle adopted Shopify Audiences as part of its Shopify Plus marketing efforts.

Shopify Audiences helped BlenderBottle build high-intent and lookalike audiences for campaigns, improving targeting and top-of-funnel performance. According to the company, Shopify delivered stronger results quickly, with return on ad spend reaching as high as 6x and ad performance improving enough that Shopify Audiences became a key part of its advertising strategy.

BlenderBottle

Chase Waters

Director of Digital Marketing