Case Study: Blankie Tails achieves viral sales and scalable fulfillment with Shopify

Blankie Tails - Customer Case Study

Blankie Tails, based in Bristol, PA, makes the viral crochet mermaid-tail blankets you see on social media. The founder spotted demand when a Facebook post went viral and quickly partnered with two experienced entrepreneurs to move from idea to production, facing the challenge of launching a niche product and scaling manufacturing and distribution fast.

They produced an initial local run in Chicago and leveraged Facebook, Pinterest, Instagram, Twitter and press to sell out immediately. Operationally they relied on a partner’s logistics experience plus ShipStation and Sellbrite to handle fulfillment—peaking at 5,000+ pieces a day during Christmas—and today social channels drive most traffic and strong repeat sales.

Blankie Tails