Case Study: Bombas achieves $50M in annual sales and 300% growth with Shopify Plus

Black Friday Scalability Allowed Bombas to Hit $50M in Annual Sales & Grow 300%

Bombas is a direct-to-consumer sock brand founded in 2013 that donates a pair of socks for every pair sold and rose to fame after a Shark Tank appearance. Rapid growth and recurring national media exposure strained its ecommerce infrastructure: costly retrofits and server maintenance failed to prevent outages during big events, including a post‑airing crash that cost the company thousands in lost sales and threatened customer trust.

Migrating to Shopify Plus gave Bombas scalable, reliable infrastructure and cut operational costs by six figures, allowing the site to handle repeated TV airings and its biggest Black Friday/Cyber Monday with no downtime. The stability supported aggressive growth — contributing to roughly 300% year‑over‑year revenue gains and about $50M in annual sales — while freeing the team to focus on customer experience and its charitable mission (over nine million pairs donated).

Bombas

Andrew Heath

Chief Operating Officer