Case Study: BODi boosts checkout conversion and frees engineers with Shopify

BKLYN Bodies lifts checkout conversion 10 points with Shopify

BKLYN Bodies, formerly known as Beachbody, faced challenges with its legacy commerce platform after pivoting to a direct-to-consumer model. The outdated system consumed significant engineering resources that were needed for digital experiences. The company chose to partner with Shopify and migrate to the Shopify Plus platform.

Shopify implemented its commerce solution, supported by its Professional Services team, enabling a successful migration of over one million payment methods and 800,000 active subscriptions. As a result, BKLYN Bodies saw a 10 percentage point increase in checkout conversion, freed up engineering capacity to focus on its streaming platform, and significantly improved site speed and operational efficiency.

BKLYN Bodies