Case Study: Betsy & Iya achieves multi-channel growth — scaling in-store, online and wholesale to 140+ boutiques with Shopify

betsy & iya - Customer Case Study

betsy & iya is a Portland-based jewelry brand that grew from a one-woman project in 2008 into a team of 11 with a studio and brick-and-mortar shop. As the business expanded into wholesale (140+ boutiques), in-store, and online retail, the challenge became scaling sales across multiple channels while keeping inventory, orders, and customer programs synchronized.

The company standardized on Shopify and Shopify POS and integrated tools like Stitchlabs (POs & inventory sync), ShipStation (fulfillment), Inventory Planner, TheShopPad, Chimpified, and Perkville, plus custom coding and customer tags for wholesale. The result: streamlined operations, faster fulfillment, a dominant in-store revenue stream supported by strong wholesale and online sales, and the infrastructure to continue growing nationally.

Betsy & Iya