Case Study: Beekman 1802 achieves scalable growth and streamlined operations with Shopify

Beekman 1802 - Customer Case Study

Beekman 1802 began when two Manhattanites bought a vacant farm in Sharon Springs, NY and, after losing their jobs in the 2008 recession, turned that property into a business. They launched by selling goods made on the farm and from neighboring artisans, then gradually expanded sourcing regionally and beyond while facing the challenge of generating sales with no marketing budget and a small team.

Their solution was content-driven and community-focused: a blog chronicling their city-to-country transition sparked the first sale, and ongoing social media and word-of-mouth—especially Facebook—have driven 99% of their growth. Operationally they rely on tools like Robin, MailChimp and ShipStation to run a complex business with 11 staff, ship from their Main Street store, and sustain scalable sales while treating every customer like a neighbor.

Beekman 1802