Case Study: Beckendorf Gallery expands online sales and reaches nationwide collectors with Shopify

Beckendorf Gallery - Customer Case Study

Beckendorf Gallery is a family-run art and photography gallery in Fredericksburg, TX representing the original work of artist Charles Beckendorf. Long established as a beloved local storefront, the gallery faced the challenge of building a meaningful digital presence that could both showcase the artist’s story and let fans nationwide purchase original pieces that were previously only available in person.

The gallery launched an online store on Shopify and used Facebook and content updates to reach a wider audience, complemented by apps like Google Analytics, Google Shopping, a contact form, and BOGO/promo tools to expand marketing and sales opportunities. Orders are fulfilled in-house, and the shift online brought sales from local patrons and long‑distance fans, growing traffic and enabling ongoing promotion of the artist’s work.

Beckendorf Gallery