Case Study: Beautiful Photo Props achieves a full-time online store and expanded sales with Shopify

Beautiful Photo Props - Customer Case Study

Beautiful Photo Props, a Springfield, MO–based maker of handmade knit and crochet newborn photography props, grew from a hobby taught by the founder’s mother into a business creating hats, cocoons, wraps, and posing accessories for newborn portraits. Initially selling on Etsy, the company found the marketplace limiting and needed a more flexible, branded storefront and backend to grow beyond those constraints.

The business launched a full-time Shopify site while continuing to sell on Etsy, running operations from a home-based office and a converted garage warehouse. By leveraging Shopify’s tools, focusing on SEO and high-quality product photography, and centralizing fulfillment, Beautiful Photo Props gained greater control over its storefront, expanded its product presentation, and grew traffic and sales across multiple channels.

Beautiful Photo Props