Case Study: Beaufort & Blake achieves rapid sales growth and streamlined fulfillment with Shopify

Beaufort & Blake - Customer Case Study

Beaufort & Blake is a London clothing brand founded in 2013 by two friends who revived the tradition of the patterned back dress shirt after a chance encounter with a tailor. Early production in London proved creatively important but financially unfeasible, so the founders faced the challenge of lowering costs while scaling sales and maintaining brand quality.

They grew revenue by selling at country and sporting events, building social followings, and investing in Facebook ads (high ROI) and email marketing (their most effective channel). Operationally they rely on email pop-ups, Order Printer templates, Zendesk, Conversio and Yotpo, and keep shipping in-house for quality control—moves that together increased order volumes, improved customer retention and delivered strong, cost-effective sales growth.

Beaufort & Blake