Case Study: Beast Mode achieves 310% sales growth and seamless omnichannel selling with Shopify Plus

Beast Mode crushes online and offline sales with Shopify Plus

Beast Mode is the apparel brand launched by NFL star Marshawn Lynch that expanded from ecommerce into a physical boutique in his hometown of Oakland. Opening the store was a high-stakes, community-focused move—Lynch needed a robust system to merge online and offline sales, process payments in a location with no permanent Wi‑Fi, and ensure the venture would be financially successful enough to support his charitable goals.

Shopify Plus provided an omnichannel solution—onsite POS-equipped iPads, portable internet hotspots, and centralized reporting—so the team could process hundreds of orders at launch and manage sales in real time. The result: combined six-figure sales, a 310% sales increase year over year, online engagement up 150%, and more than 2,000 orders placed, all demonstrating a seamless digital-to-physical customer experience.

Beast Mode

Mitch Grossbach

Chief Executive Officer