Case Study: Beardo achieves a sold-out launch and global growth with Shopify

Beardo - Customer Case Study

Beardo, a Toronto-based clothing company founded in 2011, created the patented Beardo Beard Hat — a removable, adjustable beard attached to a hat — and faced the challenge of launching and scaling a totally new product category. Early production was done in‑house with local knitters, and the team had to prove demand, secure overseas production, and manage seasonal peaks while establishing distribution and fulfillment.

They leaned on striking product photography that went viral, built a strong subscriber base and 215k Facebook fans, and used tools like the Product Upsell app plus targeted discounts to drive repeat sales. The approach paid off: the first 1,000 units sold out in a month, international exposure and seasonal viral bursts sustain growth, and combined Canadian warehousing with European fulfillment to meet global demand.

Beardo