Case Study: Beardbrand achieves rapid e-commerce launch and loyal customer growth with Shopify

Beardbrand - Customer Case Study

Beardbrand, a New York–based company, was founded to serve the underserved “urban” or white‑collar beardsman when most beard brands targeted hippies, outdoorsmen, or bikers. As a bootstrapped startup with only three products and a strong content presence, the company faced an urgent challenge when The New York Times wanted to feature beard care—Beardbrand had no store or way to monetize the expected traffic.

They launched an ecommerce store on Shopify one day before the article ran, capturing the initial surge and using ongoing blogging and video content to build a loyal customer base. Over time Beardbrand expanded its product line, maintained one‑to‑one customer engagement, and credits Shopify and content marketing for catalyzing steady, sustainable growth.

Beardbrand