Case Study: Be Activewear achieves rapid online sales growth with Shopify

Be Activewear - Customer Case Study

Be Activewear is a Newcastle, Australia–based Shopify store offering affordable, fashionable women's activewear to fill a gap in a market dominated by high‑priced brands. The founder sources products from emerging Australian labels discovered on Instagram and Facebook and faces the challenge of competing against more expensive retailers while supporting local suppliers.

To solve this, Be Activewear uses a dropship model so it can concentrate on marketing and sales, and runs the store with tools like Tidio chat, Yotpo, Facebook Store and Mailchimp. Early traction came from a personal referral that produced the first sale on launch day, and Facebook now generates most sales, with word of mouth and Instagram also driving traffic.

Be Activewear