Case Study: Baskèts unifies two retail businesses with zero downtime using Shopify

Baskèts brings two retail businesses together on Shopify with zero downtime

Baskèts, a Dutch multi-brand sneaker and clothing retailer, alongside its sister business Freshcotton, faced the challenge of operating two separate retail businesses on different and fragile technology platforms, Lightspeed and Shopware. The complex and tightly wired Shopware backend caused frequent checkout issues and required manual reconciliation of product data, leading to downtime and weekend work. They partnered with Shopify, utilizing Shopify Plus, to merge the two businesses seamlessly.

The solution implemented by Shopify, with help from Flatline Agency, involved migrating both brands to the platform with zero downtime. Baskèts used Shopify to unify the two businesses, adopted Shopify POS to streamline in-store payments, and built custom apps on the platform to automate markdowns and reports. The results for Baskèts included the complete elimination of downtime, a faster product launch process, and a reduction in their ecommerce team from three people to one, freeing up the equivalent of three to four full-time roles.

Baskèts