Case Study: Basketball Megastore achieves city-centre retail expansion and effortless inventory management with Shopify

Basketball Megastore - Customer Case Study

Basketball Megastore, founded in 2011 in Tyne, UK, was created to fill a clear gap in the UK market for both performance and lifestyle basketball gear. With basketball still a niche sport in the UK, the team curates product ranges from established names (Mitchell & Ness, Spalding, Molten, Stance, K1X) while giving space to smaller international independents, aiming to serve a growing core of players and fans.

They built awareness through friends, social media—especially Instagram—and word-of-mouth, and opened the UK’s only city-centre basketball retail store in March 2015. Running everything from Newcastle and using Shopify POS for stock management and retail operations has streamlined fulfillment and growth; despite tough months early on, the business has continued to grow and hit ongoing milestones.

Basketball Megastore