Shopify
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Case Study: BananaRoad achieves rapid online growth and sub-24-hour fulfillment with Shopify
A Shopify Case Study
BananaRoad - Customer Case Study
BananaRoad, a pop-culture poster retailer based in Athens, OH, moved from a brick-and-mortar storefront to e-commerce when few online sellers carried similar products. Their main challenge was standing out online, so they researched suppliers to source unique poster titles and build a differentiated inventory customers couldn’t find elsewhere.
They launched on Shopify and used key apps—Google Shopping, Order Printer, Wanelo integration, Mailchimp sync, and product reviews—while actively promoting on Pinterest, Wanelo, Reddit and other social channels. By processing and shipping orders in-house with daily post office drops (often under 24-hour turnaround), they secured faster fulfillment than big retailers and have seen growing traffic and sales from Wanelo and Pinterest, with Reddit and Instagram emerging as additional opportunities.
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