Case Study: babyetch achieves high-converting, streamlined online sales with Shopify

babyetch - Customer Case Study

BabyEtch, based in New Jersey, builds products that let parents see their children before birth by transforming ultrasound data through in-house techniques like surface mapping and artifact removal. After developing the technology and manufacturing locally, the founders ran into a major obstacle: a disastrous Magento eCommerce build that hindered online sales and growth.

The team moved to Shopify, leveraged partnerships with ultrasound clinics that showcase the product (which drives strong in-person conversions), and now generates most revenue through their online store. On the back end they pull Shopify RSS data into custom Python analytics and map overlays, while fulfillment is handled at their manufacturing center — a setup that restored sales momentum and validated their recommendation to avoid Magento for most small-to-medium builds.

babyetch