Case Study: Avallone Luxury grows wholesale and online retail sales with Shopify

Avallone Luxury - Customer Case Study

Avallone Luxury, a Jersey City-based leather goods label founded in 2014, began with a distinctive suede-and-leather wallet design that filled a gap in the market and grew into a broader collection of bags and belts. The founder sourced quality manufacturers overseas through sample and small-run testing while also leveraging in-house leatherworking for a handcrafted belt line. The main challenge was breaking into retail—finding reliable production and building consistent sales channels from scratch.

To solve this, Avallone used a mix of direct and wholesale tactics: first sales came from eBay and a NYC flea market, then cold-called boutiques and trade meetings built a wholesale base that now drives most revenue. Direct retail has grown through Google AdWords, and conversions were boosted by Storeya’s 20% email signup offer plus automated nurturing via MailChimp. Results: a steady wholesale pipeline, increasing website sales, and a sustainable fulfillment process handled internally—proof that persistence in marketing paid off despite early delays in ROI.

Avallone Luxury