Case Study: Authenticality Company achieves thriving online sales and streamlined fulfillment with Shopify

Authenticality Company - Customer Case Study

Authenticality Company, a Virginia Beach–based maker of handcrafted grooming products, set out with a simple mission: use pure, natural, fair‑trade ingredients. What began as a home‑based passion project required extensive research to find high‑quality suppliers and — more critically — a reliable way to reach customers and turn interest into sales.

After evaluating platforms, the owner chose Shopify and leveraged its apps, Facebook ad coupons, newsletter offers and coupon codes to drive traffic and first sales. Shopify’s organized dashboard simplified order management, shipping confirmations and fulfillment so no outside service was needed. The result is a thriving store with steady sales growth driven by email and promotions and streamlined operations handled directly by the owner.

Authenticality Company