Case Study: Aunt Sadie's Premium Scented Candles achieves 6x online sales growth (from $1,500 to $10,000+) with Shopify

Aunt Sadie's Premium Scented Candles - Customer Case Study

Aunt Sadie's Premium Scented Candles is a family-run manufacturer in Lunenburg, Vermont, hand-pouring candles in an 1865 barn using U.S.-sourced materials (with a unique tin can sourced from China). Wanting to showcase their products directly to consumers, they needed a simpler, more flexible online store and a smoother checkout experience to grow web sales alongside their trade-show and rep-driven business.

They moved to Shopify during a 2011 site redesign, using theme controls and discount tools to manage the storefront, handling fulfillment in-house and switching small orders to USPS for shipping. The change delivered rapid results — online sales jumped from about $1,500 a month to over $10,000 in the first month and have continued to substantially increase their web revenue.

Aunt Sadie's Premium Scented Candles