Case Study: Au Lit Fine Linens achieves rapid e-commerce growth and expanded North American reach with Shopify

Au Lit Fine Linens - Customer Case Study

Au Lit Fine Linens is a family-run Toronto retailer founded in 1981 that designs and manufactures high-quality Canadian-made bedding. When preparing a 2012 website redesign the team faced the challenge of moving a traditional brick-and-mortar business online — they were unsure whether customers would buy fine linens sight unseen, and needed a better way to educate shoppers and organize their product lines.

They launched an e-commerce site on Shopify and quickly saw results: online sales began within weeks, Shopify made it easy to publish educational content (leading to just four returns in almost two years), and the store gained customers across Canada and the U.S. The platform also forced a useful reorganization of their merchandise, streamlining operations both online and in-store and significantly expanding their market reach.

Au Lit Fine Linens

Peggy Byron

Au Lit Fine Linens