Case Study: ATTITUDE achieves 9% more new customers with Shopify Hydrogen and Oxygen

ATTITUDE Living launches multi-country stores on Shopify Hydrogen and Oxygen, increasing new customers by 9%

ATTITUDE, a clean beauty and home care brand, needed a new front-end solution after its previous technology provider was sunsetting its platform. The company also wanted to expand its Shopify footprint, support content independently without a third-party CMS, and simplify its multi-store setup across regions while keeping product pages fast, flexible, and informative.

Shopify, working with partner Novatize, helped ATTITUDE migrate to a headless storefront using Shopify Hydrogen and Shopify Oxygen, with dynamic content managed through metaobjects and metafields. The new setup improved site performance and operations, driving a 9% increase in new customers, a 15% increase in average revenue per user, a 10% increase in average order value, and a 40% improvement in page load time.

ATTITUDE

Philippe Pâquet-De Varennes

Vice President of Sales