Case Study: Red Dress Boutique achieves $100K annual savings and double‑digit YoY growth with Shopify Plus

At $15M in Sales, Red Dress Boutique Saves $100K & Grew Double Digits YoY

Red Dress Boutique, founded by Diana Harbour, scaled from a single Athens storefront to a $15M multi‑channel ecommerce brand after a Shark Tank investment. The company faced a critical replatforming challenge: their Magento setup was expensive, unreliable, and provided poor business data, limiting growth and customer experience.

They migrated to Shopify Plus, building custom features like a one‑click “Shop the Look,” preserving SEO through careful audits and 301 redirects, and leveraging VIP customer testing to refine the experience. The move cut roughly $100K in annual platform and hosting costs, improved site speed and stability, and delivered double‑digit growth — up 34% in March and 23% in April year‑over‑year.

Red Dress Boutique

Josh Harbour

Red Dress Boutique