Case Study: ARTISURN achieves rapid SEO-driven sales growth and streamlined operations with Shopify

Artisurn - Customer Case Study

ARTISURN is an Illinois-based online marketplace offering handcrafted cremation urns, jewelry and keepsakes founded after the owner struggled to find a meaningful urn for a friend. Targeting a niche often served by print materials, the company faced the challenge of reaching grieving customers online while showcasing one-of-a-kind pieces from over 20 U.S. artisans.

The solution was to build the store on Shopify—choosing a tailored theme, leveraging its SEO strengths, and using Pinterest, guest blogging and social channels to drive discovery. Apps like Ordoro, AdRoll, AbandonApp and Chimpify handle logistics and marketing. Results included a first sale in month two, organic and direct search becoming the top traffic and sales drivers, and a growing reputation as the only site dedicated exclusively to handcrafted memorial pieces.

Artisurn