Case Study: ARMEDANGELS boosts conversion and speed with Shopify

Armedangels lifts mobile conversion 18% with Shopify

Armedangels, a sustainable fashion brand based in Germany, faced significant challenges with its previous ecommerce platform, Shopware. Roughly 80% of the team's capacity was dedicated to bug fixes and maintenance due to gaps in business-critical processes, leaving little room for new product development. Slow load times were also hurting site performance and the customer experience. To enable future growth, they partnered with vendor Shopify for a replatforming solution.

By implementing Shopify with its standardized checkout and developer-friendly APIs, Armedangels achieved a leaner and more reliable stack. The results were substantial: in the first three months, mobile conversion rate increased by 18%, checkout conversion rate doubled, and average load time on key journeys dropped by 23%. The brand also raised its Net Promoter Score by 5 percentage points. Shopify provided the solid base the company needed to grow, flipping the team's capacity to spend 80% of its time on creating new value.

Armedangels