Case Study: Arabella Boutique achieves global growth and sell-out success with Shopify

Arabella Boutique - Customer Case Study

Arabella Boutique is an Auckland-based, Shopify-powered online retailer founded by Ria van Dyke that curates fashion-forward pieces for girls worldwide. In its early days Ria handled everything—sourcing, styling, product copy and social marketing—but as influencer-driven demand grew and items began selling out within minutes, the business faced the challenge of scaling operations and fulfillment beyond a one-person operation.

Ria responded by assembling a small team of creative specialists while maintaining a clear vision and hands-on leadership, continuing focused buying, trend forecasting and strong social marketing. The result is a coveted global brand with rapid sell-throughs, expanded studio space in Auckland and sustained international reach.

Arabella Boutique

Ria van Dyke

Founder