Case Study: Apache Pine achieves rapid growth of its eco-friendly wood watch brand with Shopify

Apache Pine - Customer Case Study

Apache Pine is a Pocatello, Idaho–based brand that designs and tests handcrafted wood watches in the Rocky Mountains. Founded when the owner couldn’t find a watch that matched his outdoor style, he combined 3D design skills with his father’s mechanical engineering experience to develop the product, named after a local tree, and sourced suppliers who share their environmental values.

To grow the business they focused on Instagram—user photos, contests and three targeted accounts (@apachepine 49K, @apachedownhill 17K, @apoffroad 13K) drove their first sales and remain the primary traffic and sales channel. They use InstaPhotos and Product Reviews on-site for social proof, hand‑package orders twice daily in Pocatello, ship via Shippo, and credit strong customer service and community-building (APNation) for ongoing growth.

Apache Pine