Case Study: Animals Matter achieves 45% year-over-year sales growth with Shopify Plus

Animals Matter starts selling omnichannel and sees a 45% increase in year-over-year sales

Animals Matter, founded by Scott and Nancy Avera, makes high-quality American‑made pet products and donates to dog rescue charities. The business relied on wholesale catalog sales for years, but as catalogs declined and Amazon reshaped the market, the Averas had little online presence—an inactive ProductCart site and no social, SEO, or ad strategy—and needed to pivot to direct-to-consumer sales to survive.

They moved to Shopify and upgraded to Shopify Plus, using the Merchant Growth Model to build a true omnichannel operation—social channels, Google Ads/Search/Shopping, email marketing, abandoned-cart flows, and user-generated content. As a result they saw a 45% year‑over‑year sales increase, returning customers up 46%, conversions up 36%, and a 75% return on ad spend, prompting new hires and a transformed, thriving business.

Animals Matter

Scott Avera

Co-Founder