Case Study: Angelus Direct achieves 10,000+ monthly orders and doubles family business sales with Shopify

Angelus Direct - Customer Case Study

Angelus Direct (Angelus Shoe Polish) is a 108-year-old, family-owned shoe-care brand that faced the challenge of modernizing and reaching new customers after years without an online presence. An early attempt on a different ecommerce platform failed — the site looked poor, required coding, and generated few orders — so the grandson took on the task of bringing the business online and growing sales.

The team migrated to Shopify, invested in social media and influencer partnerships, produced YouTube how-to videos, and hired specialists for Google Ads, SEO, and technical development while adopting apps like Yotpo, Coupon Pop, MailChimp and ShipStation and staffing artist-trained customer support. The result: rapid growth to more than 10,000 orders a month for his store (family sales doubled), 125k+ Instagram followers and strong cross-channel traffic, 1,000+ five-star reviews, and a scaled fulfillment operation handling thousands of packages weekly.

Angelus Direct