Shopify
1362 Case Studies
A Shopify Case Study
Alma Mater Maps (almamatermaps.com) creates vintage-style map prints of colleges and universities that appeal to alumni and nostalgic fans. The founder evolved the idea from mapping cities into a product line and faced the challenge of turning a niche, design-driven concept into a sustainable ecommerce business while gaining early traction and managing fulfillment as a small operation.
They launched on Shopify and earned their first sales through Facebook promotions and shout-outs from sports bloggers, which now generate most of their traffic. On the operations side they streamlined shipping with ShipStation and a thermal label printer for quick, professional fulfillment, and kept payments and data centralized in Shopify (including using card readers), allowing the business to scale efficiently while staying lean.