Case Study: All4cycling increases conversion rate by 40% with Shopify

All4cycling increases conversion rate by 40% with Shopify Plus

All4cycling, an online cycling equipment boutique and ecommerce partner for major races like the Giro d’Italia and Tour de France, faced rapid growth, a rising number of SKUs, and the need to manage multiple markets, currencies, and workflows without relying on an external agency. To handle the pressure, the company turned to Shopify Plus from Shopify just before a key peak season.

Shopify helped All4cycling migrate to Shopify Plus in two weeks and use tools like Shopify Functions, Shopify POS, and Shopify Flow to automate ordering, invoicing, shipping, and payment management while supporting omnichannel and international expansion. The results were strong: turnover increased by 35%, website traffic rose by 25%, conversion rate improved by more than 40%, and the team saved hundreds of people hours through automation.

All4cycling

Luca Nardello

Founder and CEO