Case Study: Alitura achieves rapid growth of its handmade skincare brand with Shopify

Alitura - Customer Case Study

Alitura Naturals is a Los Angeles–based skincare brand born when the founder shared her homemade clay mask recipe on Bulletproof CEO Dave Asprey’s podcast in 2014. The unexpected exposure generated overwhelming demand before the company even had a name, so the challenge was to turn viral interest into a sustainable business while hand‑making every jar, sourcing food‑grade ingredients globally, and building credibility without a formal marketing budget or a manufacturing partner.

The solution was to accept investment, launch on Shopify, and focus on quality, customer service and authentic word‑of‑mouth growth. The founder continues to produce and fulfill orders herself, using Yotpo for reviews and Shippo for shipping, while traffic and sales are driven by social media and podcast referrals. The result is steady, trust‑based growth, strong customer loyalty, and careful, feedback‑driven product expansion without paid marketing.

Alitura