Case Study: Aje achieves a 135% conversion rate increase with Shopify

Aje’s conversion rate increased by 135% just weeks after upgrading

Aje, a premium Australian fashion house, needed a website that better reflected its luxury in-store experience and supported its growing mobile and international audience. Its previous platform had mobile payment issues and lacked the localized pricing, currencies, and content needed for expansion. Aje turned to Shopify Plus to upgrade its ecommerce experience.

Shopify Plus, working with Moustache Republic, redesigned and replatformed Aje’s site with minimal downtime and a smoother, more intuitive customer journey. The impact was immediate: Aje’s conversion rate increased by 135% in just a few weeks, while bounce rate fell and pages per session and average session duration improved. Shopify Plus also helped Aje launch localized sites for Australia, New Zealand, and global shoppers in 20 currencies, supporting shipping to 75 countries.

Aje

Georgie Yates

Head of Ecommerce