Case Study: Air Dancers achieves rapid sales growth (from 1–2/month to 1–2/day) with Shopify

Air Dancers - Customer Case Study

AirDancers.ca, based in Brantford, ON, manufactures and sells outdoor advertising flags, signs, banners and its flagship Air Dancers (wacky wavy inflatable arm‑flailing tube men). After years renting rooftop balloons and initially reselling low‑quality imports, they began making higher‑quality in-house dancers and needed a scalable, professional ecommerce solution to reach buyers of this niche product.

They moved to Shopify, handcraft each order in about a day, and use apps like Product Upsell and Product Discount while giving repeat customers discount codes and planning a wholesale pricing app for resellers. The new platform and processes organized fulfillment, boosted search visibility and repeat business, and increased sales from roughly 1–2 per month to 1–2 per day, with peak seasonal demand now difficult to keep up with.

Air Dancers