Case Study: AIMER achieves faster international expansion and tax automation with Shopify

AIMER streamlines international expansion with Avalara tax automation

AIMER, a leading Chinese lingerie brand with an expanding international DTC business, faced challenges keeping its overseas website aligned with shifting customer preferences and managing complex cross-border tax rules manually. As the company expanded in North America and other regions, it needed a more flexible ecommerce platform and better support for international operations, so it migrated to Shopify Plus.

Shopify helped AIMER implement front-end customization tools and Avalara tax automation on Shopify Plus, enabling automatic tax calculation by customer address and reducing manual rule setup for each market. The result was a stronger international customer experience and improved efficiency, with AIMER reporting a 105% rise in visits in one month, a 57% month-on-month increase in conversion rates, and a 62% monthly surge in page duration.

AIMER

Paris Pan

Manager of International Cross-Border E-commerce Business Department