Case Study: Desmond & Dempsey achieves 250% revenue growth with Shopify Plus

After reclaiming Sunday mornings, Desmond & Dempsey’s growth surged 250%

Desmond & Dempsey is a luxury pyjama brand founded in 2014 that grew from a simple idea into a stocked favorite at retailers like Net-a-Porter and Selfridges. Facing rapid U.K. growth but constrained by a small team and a Squarespace site, the company needed to scale into new markets and channels, automate frequent product launches, and keep delivering its signature Sunday-morning brand experience without getting bogged down in tech and uptime concerns.

In 2018 they migrated to Shopify Plus and adopted Launchpad for scheduled product launches, Shopify Flow for automated customer tagging, and Shopify POS for pop-ups. The platform streamlined operations and sped time-to-market—driving 250% year-over-year revenue growth in the first year, doubling product launches, raising average order value by 11%, and increasing returning customers by 49%, while freeing the team to focus on design and brand growth.

Desmond & Dempsey

Joel Jeffery

Co-Founder