Case Study: Socks For Living achieves 321% increase in email-driven Black Friday sales and automated Back-to-School campaigns with Shopify (Launchpad)

After Its Black Friday Sales Surge, Socks For Living Is Ready For Back to School

Melbourne-based Socks For Living, founded in 2011 and now Australia’s largest online sock shop selling 30+ brands, needed to scale highly segmented email marketing for peak seasons like Black Friday and Back to School. The team had vast customer data and complex targeting plans, but managing timing, personalization and campaign overlap manually was limiting growth and risking poor customer experience.

By adopting Shopify Plus’s Launchpad to automate scheduling, audience segmentation and offer controls, Socks For Living automated personalized email campaigns and prevented conflicting promotions. The first use at Black Friday Cyber Monday 2018 delivered a record performance: YoY sales +228%, email‑attributed sales +321%, conversion rate +49%, returning customer rate +58% and average order value +5%, setting the company up for a confident, automated Back to School season.

Socks For Living

Josh Charlesworth

Socks For Living