Case Study: Thermacell achieves 72% online sales growth with Shopify Plus

After Ecommerce Sales Surged 72%, Thermacell Turns its Eye to Wholesale

Thermacell, a 20‑year veteran maker of mosquito repellents with strong big‑box retail distribution, faced stagnant ecommerce performance despite a recognizable brand. The company set an ambitious goal to boost online revenue by roughly 67% year‑over‑year and to modernize both its direct‑to‑consumer site and a new B2B wholesale channel.

Thermacell replatformed to Shopify Plus with Trellis and nChannel and integrated the site with its NetSuite ERP in five months, enabling real‑time inventory and order updates, faster returns, gift card payments, and a checkout reduced by 25%. The relaunch drove a 23% lift in conversions and a 72% jump in online sales—surpassing targets—and the team is now rolling out a consumerized B2B dealer portal with tailored pricing and streamlined wholesale ordering.

Thermacell