Case Study: Blenders Eyewear achieves 10X Holiday Ecommerce Growth with Shopify

After 10X Holiday Ecommerce Growth, Blenders Eyes More This Black Friday

Blenders Eyewear, a fast-growing eyewear brand, needed to maximize Black Friday Cyber Monday performance after already driving 10X holiday sales growth and 900% year-over-year revenue growth. To support its aggressive holiday plans, the company worked with Shopify Plus and its partner ecosystem to coordinate email, social, and onsite promotions.

Shopify helped Blenders Eyewear execute timed site changes with Launchpad, run major discount campaigns, and support email and Messenger automation. The results were strong: Blenders sent seven holiday emails, drove 255,216 Facebook visitors, achieved a 9.66% conversion rate, captured $40,000 in abandoned-cart sales, and increased Black Friday Cyber Monday sales by 10X year over year.

Blenders Eyewear

Chase Fisher

Founder