Case Study: Aecraft achieves early sales for its handcrafted magnetic MacBook sleeves with Shopify

Aecraft - Customer Case Study

Aecraft, a small Belgian design studio based in Bossut-Gottechain, set out to simplify laptop sleeves after finding zippers and Velcro slow, noisy and prone to scratching MacBooks. The founders—Nils Van Brabant and Carmen Sepulveda—designed the Flow MacBook sleeve with a single central opening that secures the laptop using hidden magnets for fast, scratch-free access.

They prototyped the product locally (using Merino wool and leather) and now handcraft each sleeve in Belgium; the Peak cover is made by a specialist leatherworker in Brussels. Early sales came from blog and press coverage, fulfillment is handled manually via Belgian Post, and the team plans to expand into online advertising while continuing to iterate on products and marketing.

Aecraft