Case Study: Active Hound Toys achieves rapid online sales growth and top UK Google ranking with Shopify

Active Hound Toys - Customer Case Study

Active Hound Toys is a small Devon-based retailer that launched in 2013 to sell one premium brand of durable dog toys. Market research showed owners were frustrated by flimsy, expensive toys and a lack of personal service or brand loyalty, so the challenge was to position a one-stop, customer-focused shop that could convince buyers to choose Active Hound over big retailers.

They built a Shopify store in hours, added product content and apps for reviews and social integration, then used Google AdWords and active Facebook engagement to drive traffic and conversation. The result was immediate sales, rapid SEO gains to No. 2 on Google UK, press coverage, about 1,000 Facebook followers, growing repeat business, international orders and steady week‑on‑week growth.

Active Hound Toys

Zak Taylor

Active Hound Toys