Case Study: Abbott Lyon drives personalised jewellery growth with Shopify

Abbott Lyon drives 30–40% Black Friday growth with Shopify

Abbott Lyon, a UK-based personalised jewellery and lifestyle gifting brand, faced challenges in managing its complex product journeys and preparing for sudden traffic spikes from marketing campaigns. Their need for a stable, scalable platform to support growth without operational bottlenecks led them to rely on Shopify.

Using Shopify's platform, including Sidekick and Shop Pay Installments, provided the necessary stability and self-service data tools. Shopify's solution enabled Abbott Lyon to achieve a 30-40% sales growth during a peak period, a 25% higher average order value from BNPL, and significantly improved cross-team efficiency.

Abbott Lyon