Case Study: A Ruby (women's specialty retailer) achieves rapid online growth and two-day fulfillment with Shopify

A Ruby - Customer Case Study

A Ruby is a women’s specialty retailer now based in Quincy, Massachusetts with roots in Toronto. The founder selects timeless, high-quality pieces that fill unmet needs in women’s wardrobes, designing and sourcing most items—70% made in Canada, with sweaters and shirts produced in China. The key challenge was building brand awareness and consistent sales while maintaining exceptional product quality and fit.

To solve this, A Ruby launched with a high-impact pop-up on Queen Street East (averaging $2,000/hr and 150 customers at opening) and focused on a strong Shopify-driven e-commerce strategy. Conversion apps (abandoned-cart, first-time-offer, discounts) plus a third-party fulfillment partner in Kennett Square enable same-day pick-and-pack in a reusable A Ruby tote and two-day delivery for most customers. The result is a profitable mix of online sales (the majority of business) and lucrative pop-ups, with fast fulfillment and strong customer retention.

A Ruby