Case Study: 9Months launches and sells its non-alcoholic sparkling bubbly for expectant mothers with Shopify

9Months - Customer Case Study

9Months is the first non-alcoholic sparkling bubbly created specifically for mothers-to-be. The founder launched the brand after feeling left out of toasts during pregnancy and sourced a naturally made, no-added-sugar, no-artificial-flavor sparkling juice from Australian grapes to give expecting parents a tasteful celebratory option.

Launched on Shopify, 9Months earned early sales from a single viral Facebook post and built momentum through proactive PR—sending samples to baby-industry writers, bloggers and magazines—and ongoing social media engagement. Today social channels and earned media drive most traffic and sales, while the solo founder manages the online store and fulfillment using lightweight apps (Exit App, Shippo) to keep the business personal and scalable.

9Months