Case Study: Good American achieves $1M launch and automates inventory & product tagging with Shopify Flow (Shopify)

Good American Finds Perfect Fit for Unified Commerce on Shopify

Good American, the inclusive denim brand launched by Emma Grede and Khloé Kardashian on Shopify Plus, exploded out of the gate—selling $1M on day one and becoming the largest denim launch in apparel history. Rapid growth and a rising SKU count created operational strain: the team struggled with real-time inventory flags and inconsistent product tagging, leading to manual, repetitive work and risks to discoverability and customer experience.

Good American implemented nine Shopify Flow automations to standardize product tagging and automate inventory publishing (OUT OF STOCK / LOW STOCK), building the workflows in under a day. The result was fewer manual errors, consolidation of third‑party apps, smoother product discovery, and a leaner, more scalable ecommerce operation that supports ongoing growth and higher conversion potential.

Good American

Khloe Kardashian

Co-Founder