Shopify
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Case Study: 808 Dude quintuples online sales and streamlines payments with Shopify
A Shopify Case Study
808 Dude - Customer Case Study
808 Dude is a Melbourne-based personal-care brand created to fill a gap in the market for natural, teen‑boy grooming products. Founded by a former beauty editor who couldn’t find safe, effective solutions for her own teenager, the brand partnered with a manufacturer and formulating chemist to develop organic products that address puberty-related issues like pimples and body odor.
Early sales came from an Australian natural online retailer and have since been driven largely by Facebook, word of mouth from mothers, and teen brand ambassadors on Instagram. After moving to Shopify, 808 Dude quintupled sales in the first month; they use apps like Shopify Product Reviews, Facebook Store, Happy Email and Lipscore, currently handle shipping themselves, and plan U.S. fulfillment expansion.
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