Case Study: Maine Lobster Now achieves 69% higher conversion and 93% fewer chargebacks with Shopify

69% higher conversion rate, 93% fewer chargebacks

Maine Lobster Now, a gourmet lobster company that ships fresh Maine lobsters directly to customers, needed a better way to handle complex delivery-date requirements, shipping costs, fraud, and a slow, developer-dependent checkout experience. Before Shopify, the team relied on heavy customization in Magento, which was expensive, time-consuming, and difficult to maintain for a highly perishable product business.

Shopify implemented a customizable checkout with a delivery date calendar, Shop Pay for faster and more secure transactions, and a supported app ecosystem for marketing and operations. The results were significant: Maine Lobster Now increased overall conversion by 69% and mobile conversion by 97%, reduced fraud-related chargebacks by 93%, and built its Shopify store for about 90% less than its Magento store, all while saving time and improving customer experience.

Maine Lobster Now

Julian Klenda

Founder and CEO