Case Study: JB Hi‑Fi achieves record BFCM sales and unified commerce resilience with Shopify Plus

$5+ billion JB Hi-Fi didn’t just need a new website—it wanted a partner in commerce for the long term

JB Hi‑Fi, Australia’s largest consumer electronics retailer with nearly 200 stores and over AUS$5 billion in revenue, faced a critical ecommerce challenge: its legacy Episerver platform couldn’t reliably handle peak demand. During Black Friday Cyber Monday a platform locking issue prevented many customers from checking out, and the company wanted a long‑term commerce partner and an API‑centric architecture to achieve unified online and in‑store experiences and resilience against future spikes or disruptions.

JB Hi‑Fi migrated to Shopify Plus with implementation partner The Working Party, re‑architecting around APIs to support 200+ dispatch locations and fulfillment options like one‑hour click & collect. The move delivered record BFCM performance with nearly double traffic and no site slowdowns, a >15% reduction in average page load time, the redeployment of three reliability staff, 95% of click‑and‑collect orders ready within an hour, and steady, trouble‑free operation through COVID‑19.

JB Hi-Fi

Simon Page

CIO