Case Study: 3sixteen achieves consistent online sales and streamlined mobile shopping with Shopify

3sixteen - Customer Case Study

3sixteen is a Los Angeles–based menswear brand that started with graphic tees and gradually narrowed its focus to denim after jeans began outselling everything else. As a two-person, self-funded operation they design custom fabric with Kuroki Mills in Okayama, Japan and have jeans cut and sewn in San Francisco, but initially faced inconsistent online sales and the challenge of building a reliable direct-to-consumer brand.

They concentrated on their best product, invested in a designer-built, responsive Shopify store, and used lookbooks, press outreach, and an engaged Instagram following to drive traffic. Using Shopify for order management plus ShipStation and Mailchimp for fulfillment and email, they achieved steady, growing online sales with strong mobile and Instagram-driven conversions and smoother back-end operations.

3sixteen

Joseph Bergdoll

Designer