Case Study: 30A (Florida beach lifestyle brand) achieves omnichannel growth and 15,000+ orders with Shopify

30A - Customer Case Study

30A is a coastal lifestyle brand from Santa Rosa Beach, Florida that turned a large organic social following into a retail business, selling over 170 branded products—many printed in-house—and launching a recycled “Dumpster Diver” apparel line made from reclaimed plastic bottles. The core challenge was converting a passionate, distributed audience into reliable online and in-store sales while scaling fulfillment and retail operations.

They solved this by building on Shopify (online store + POS in four locations), handling printing and fulfillment from their local warehouse, and using apps like Upsell (which drove $19,662 in incremental sales at a 6% conversion rate) and Order Cup for order processing. The result: more than 15,000 orders shipped to all 50 states, a thriving network of sites, apps and a digital radio station, and sustained growth from a 420,000+ Facebook fan base.

30A